A Free Marketing Assessment, Electronic Press Kit (EPK) Template + Artist Press Kit Checklist

 

Occhi’s Artist & Press Kit toolkit is a practical, no-fluff resource for independent artists and creatives who want to present their work professionally and get taken seriously. If marketing, PR, and self-promotion have felt overwhelming (or inconsistent), this toolkit provides a clear structure to follow—so you can pitch to the press, apply for opportunities, and introduce your practice with confidence.

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Occhi’s Free Marketing Health Quiz

 

Start with Occhi’s Free Marketing Health Quiz to see what’s working and what’s quietly holding you back. With the questionnaire, you’ll get a snapshot of your current marketing strengths, the gaps most likely to block press, bookings, sales, or opportunities, and clear next steps to improve your visibility and positioning.
Take the quiz here: https://occhiquiz.scoreapp.com/

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Occhi’s Artist BIo & EPK ToolKit

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When you complete the questionnaire, you’ll also receive our free Occhi’s Artist Bio & EPK Toolkit. Inside the toolkit, you’ll learn how to build a clean, credible Artist Press Kit/EPK, write a strong artist bio (short and long versions), and create an artist statement that explains your work clearly—without overcomplicating it. You’ll also learn what to avoid, including common mistakes that cause curators, journalists, and collaborators to lose interest.

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Your press kit checklist includes the essentials: a one-line positioning statement, short and long bios, an artist statement, press-ready images with captions, selected works or highlights, key links (your website, active socials, and any features), clear contact and booking details, and optional credibility signals like exhibitions, awards, and testimonials.

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The toolkit also includes ready-to-use templates—artist bio templates (professional, story-led, and opportunity-focused), artist statement templates (process-led and concept-led), plus a press email pitch template and a follow-up message template—so you can reach out with clarity and keep your outreach consistent.

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For personalized direction on what to fix first—content, PR, social strategy, or positioning—complete the Occhi Marketing Health Quiz 

 

https://occhiquiz.scoreapp.com/

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